Can the merchant define the terms of the daily Bigger Better Deal?
Yes, of course. This is usually done in concert with the sales team at the publisher. For example, the offer is limited by an expiration date. The key is to make the offer genuine and real. In some cases the merchant may choose to limit the maximum number of offers, or cap the deal. This is also an important issue for the publisher in order to maintain the reputation of the publication and advertiser. If the merchant has only one store and one person doing manicures it is going to be difficult to support 500 appointments, and as a result both merchant and publisher should agree on a reasonable cap. Communicate with us and your publisher to make sure your daily deal is the best fit for you. Better to serve a few people well than many poorly!
