Can the mass media be healthy sex educators?
The mass media-television, music, magazines, movies and the Internet-are important sex educators. Yet, the media seldom have been concerned with the outcome of their ubiquitous sexual lessons. Typically those who own and create communications media have been more concerned with attracting audiences and selling products than they have been in promoting healthy sexuality. Most are driven by profit margins, not social responsibility, and are not in the business of promoting healthy sexuality. If irresponsible sexual behavior attracts audiences, then that is what will be produced.
