Can the LCBO be listed as the importer?
Although it is legal to use the LCBO as the importer (it is the importer of record), the LCBO is not prepared to respond to consumer inquiries on the product manufacture. The LCBO should not be used as the importer to satisfy federal labelling requirements for dealer information. There is a web-site on the label. This is much easier for consumers to use to contact the manufacturer than a postal address. Why isn’t it acceptable to use instead of an address? The Canadian legislation requiring dealer information on the label predates the internet so a postal address is still required. The LCBO is unaware of any federal intention to change the regulation at this time. Is an internet address allowed to be on a label? Yes, but the website becomes an extension of the label. The website must adhere to Canadian laws regarding claims and truth in advertising. It also becomes subject to Ontario advertising laws concerning beverage alcohol. Note that LCBO label reviewers do not routinely check web
