Can the Franklin and Marshall college look cash in on the new trend for preppy styles?
Franklin and Marshall already has its own army of fans, but no brand is averse to new customers, and the latest trend for “preppy” clothing could help the brand to win some additional business. Whilst true preppy fashion is usually linked to other, more established labels, there’s no reason why some of Franklin and Marshall’s gear wouldn’t appeal to followers of this particular fashion. The Franklin and Marshall Look Preppy style is smart casual rather than street wear, and is based around the styles worn by the middle-to-upper classes on the East Coast of the USA. The word “preppy” comes from the outfits worn by those at preparatory schools for the country’s famous Ivy League colleges. Chinos, boat shoes or loafers, button-down shirts and knitwear all play a part in this trend, which means there are definitely some areas where Franklin and Marshall’s USA college look can play a part. Whilst much of their collection is more casual than the general preppy style, there are some pieces th
