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Can the customer value proposition be saved by service dominant logic?

April 26, 2017customer logic Proposition Saved service value

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Can the customer value proposition be saved by service dominant logic?

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Many organisations spend too long thinking about the value that they receive from the customer and not long enough thinking about the value that they give to the customer. But if they spent a little more time thinking about the latter, they might just receive a little more of the former!