Can the criticism and review fair dealing clause be applied to the reproduction of artistic works for use in sponsorship proposals?
• Fair dealing in the UK is about taking so much of the work as is justified for that purpose. The criticism and review exception does not need to be favourable, or even about that work; • In the case above, it is unlikely to be fair dealing since the use might compete with the economic benefits to the artist. In commercially related cases such as these, it is important to look at the real purpose behind the reproduction.