Can the Business Intelligence Report be used as a revenue generator?
Yes. Keep in mind that the best way the Business Intelligence Report generates chamber revenue is by increasing member retention and attracting new members. In addition to this, many chambers will find sponsors or advertisers to support the publication and generate revenue. The Business Intelligence Report is an excellent advertising vehicle for companies trying to reach other local businesses. The publication is well-targeted, highly read, and its small size means that sponsors don’t have to worry about getting “lost” in the publication.
