Can the big TV networks promote their shows through social media without faking authenticity or losing creative control?
See whether “Heroes” and “Fringe” are doing enough to drive awareness and tune-in. I remember my first social media experience with digital content for a television show. It was an early form of an application that I could download that allowed me to view, mashup and share video content. The technology was crude, and the video definition was atrocious. It took 10 minutes to stream a two-minute video clip. That was in 1999, and the show was “Buffy the Vampire Slayer.” I wasn’t necessarily a fan of the show, but I was a very big fan of the application. We’ve come a long way. Now, I can get that same app on my phone with 10-times the features and functionality, and with audio and visual content that is strikingly crisp and clear. Additionally, social media websites like YouTube, MySpace and Facebook allow me to not only view and share content, but to create content, and even create applications that drive interaction with that content. As I said, we’ve come a long way. Unlike traditional
