Can the Baby Boom afford to retire?
While some can, the majority will struggle and have to make substantial compromises to the plans they once had. Some smaller, but still significant share, will simply have to continue to work in whatever jobs they can find for as long as they can, or else take very large cuts to their standard of living. Those fortunate enough to have sufficient insurance coverage will be able to weather most of the healthcare issues they may face, while those without coverage will see their nest eggs quickly diminish. Many will end up relying on Medicaid and other government programs. Over the next several decades, many of the service jobs once held by teens and younger workers will be held by older ones. As the number of younger people continues to fall, there will be many older workers ready to take their places. Marketers will be required to rethink their portfolios to ensure they have products able to meet the needs of an ever growing numbers of older Americans. The key question that only time wil
