Can technology find image theft? How would anyone or a piece of technology be able to detect if someone’s copyright was being infringed upon?
Every year, new technology enters the marketplace that enables copyright owners to identify unlicensed imagery and act against those who are illegally using their imagery. Think of an image like a fingerprint. Each image is unique and can be tracked down even if the image has been altered, recreated or cropped so only a portion of the image is used. Some sort of flagging system will alert the copyright holder that one of their image is being used which allows them to check in order to make sure the correct license is held for that usage. TinEye offers a very creative product for performing reverse image search. Can I use photos and illustrations I find through Google Image search for free? No. It is up to the user of the image to determine if they need a license to use it. Just because the image is indexed by a search engine like Google doesn’t mean that it is in the public domain, up for grabs and free. Sometimes the difference between an image being online and an image being “in the
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