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Can successful advertising be created in-house?

April 26, 2017Advertising in-house successful

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Can successful advertising be created in-house?

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The article focuses on the views of several marketing executives about the effectiveness of in-house advertising in Great Britain. Craig Johnson of Rippleffect emphasizes that as long as they have the talents and skills to create effective branding identity, an in-house advertising becomes successful. Rufus Radcliffe of Channel 4 recommends to examine the main objective of the brand in keeping inn-house advertising effective. Andrew Helm of Brand Chat cites the importance of effective planning.