Can Star 94 Clean Up Its Mess?
The shoe finally dropped on Friday when Star 94 (WSTR-FM) fired The Morning Mess. I can only guess the reasoning in keeping the show this long and then letting it go. The Morning Mess’ contracts reportedly ran through December of this year. Star performed acceptably in the first 2 months of Arbitron’s PPM. Perhaps management hoped to save money by allowing The Mess to stay through their contracts. The disastrous January PPM numbers might have forced management’s hand. Unlike almost everyone else, I feel The Morning Mess has some talent and could do well on certain CHR stations. Star 94 was just the wrong station for this very youthful show. Its contrast from the long-running Steve & Vikki was just too drastic and drove away multitudes of listeners. The story has been well chronicled in this blog (on December 30). Star 94 incredibly allowed the cancellation of a morning show to heavily damage the station. This has happened before in the business but not usually as the result of concurre
