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Can someone seek the placebo effect on purpose?

April 26, 2017Placebo purpose seek

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Can someone seek the placebo effect on purpose?

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Is it possible to seek placebo effect on purpose? The initial intuition would be negative: after all, placebo effect relies on the belief that something has curative powers. In our modern world of supposedly evidence based medicine, effective treatments are literally defined as “being better than placebo in controlled trials”. Taking placebo consciously seems to defy the purpose.