Can Social Media Save Red Herring?
Red Herring, the tech industry’s essential source for Silicon Valley venture capital news and buzz during the go-go ‘90s but since fallen on hard times, has just rolled out a new beta online platform that it hopes will reduce computing costs and attract new readers and advertisers through the addition of a number of social community-building features and a new video channel. “Developing and maintaining a web site like Red Herring can be very expensive,” says webmaster Chris Heimbuck. “Typically, you need a team of developers to build it and then you are pretty much dependent on the team to keep things up and running smoothly. That adds up.” In addition to cutting costs, editor Scott Morrison wanted to add community-building functionality that would allow readers to engage RH and its writers and editors directly and to add content. He also wanted a solution that would support RedHerring.tv, a new channel of video interviews with leading venture capitalists and CEOs of hot technology sta
