Can Social Media create lasting relationships in B2B or B2C?
Opposites view points on Social Media: 1. Jeffrey Hayzlett, CMO of Kodak http://bit.ly/a8rXrN –Social Media creates deep relationships, adds to brand loyalty, and overall increases company value. In contrast, Umair Haque, founder of Bubblegeneration, in his blog entries on HBR http://bit.ly/a97SsK, accuses Social Media of creating shallow relationships, of failing to build trust between parties and, ultimately, of weakening the very quality of the internet.
