Can Social Media allow organizations to more effectively align their resources to maximize total profit?
• Answer: Sometimes – Social Media can extend the communication and collaboration ushered in by the first generation of internet technologies. Larger organizations with many brands competing for internal resources will benefit from improved information flow, but this will be a one-time, medium-size improvement rather than a radical redesign. • However, the majority of the benefits from improved internal communication have been realized through the adoption of first generation internet technologies.
