Can social login increase the signup rate on my website? what are the advantages of Social Login?
There are multiple benefits of Social login. Just to summarise them
1. Social authentication reduces the pain of registration. Quick registration and login
2. Easy for your users to manage their identity as they can login with their existing IDs
3. Always get authenticated user at your website not the fake users
4. Get social profile data with permission of user which is unable to capture with traditional login
Along with all these benefits, if you try social login services from various solution providers, you can get very good social analytics to learn more and more about your users. I personally uses social login solution for my website by loginradius and their solution and analytics helped me a lot in understanding more about my users
Of course you can drastically enhance the sign up rate of your website using the social logins. The various benefits associated with social logins are:
- • No hassle in registration process.
- • Users don’t have to maintain separate ID’s for accessing your site.
- • You get the real people as your members.
Whatever website you own, you should have such system. For WP users they can use social login WordPress plugins to avail such functionality with ease.