Can SBUX Coffee Perk Up Burger King breakfast?
Burger King (BKC) has been sleepwalking through breakfast sales for a long time, and a new partnership with Starbucks (SBUX) announced recently isn’t likely to be the wake-up call the company needs to catch archrival McDonald’s (MCD). By September, Burger King said it will replace its current BK Joe coffee line at some 7,250 locations with Seattle’s Best Coffee, the former hometown rival that Starbucks acquired in 2003 and now an SBUX brand. Prices for the 100% Arabica-bean coffee will range from $1 to $2.79, with the option to add some of Starbucks’ bells and whistles like flavored syrup and whipped cream.
