Can Salespeople Stop and Learn From Traffic Lights and Roundabouts?
The traffic light, patented in November 1923, happened before selling became labeled a profession. Over the years some salespeople may stray from the ethical and altruistic meanings originally given to the profession. Traffic lights and roundabouts, however, have always stayed their purpose. Color coded: In many cities across the world, selling actually happens at the red lights! Street sellers approach your car when you come to a stop to sell you a newspaper, wash your windshield or maybe someday offer you a cup of coffee. That may be the only straying from the original purpose of bringing your vehicle to a stop. Still the red light communicates a steady action – stop. Take your stop, caution and go commands from the prospect. In business-to-business and most business to consumer selling, if your prospect gives you signs to slow down, then do it. If your prospect gives you signs to keep on, then continue with your questions, your presentation and your helping them to buy. This makes f
