Can Rorie Devine make Yell loud and proud?
Rorie Devine was officially announced as the new CTO at Yell.com the online directory. Devine told CIO UK a few weeks back of the move and was clearly excited by the challenge ahead of him. In recent years Devine’s career has been, you could say, with organisations that are a new online take of doing an existing business. Betfair and a period consulting Bwin, are betting companies, but they have so little in common with the traditional betting industry that they are practically totally different industries. You only have to read the full CIO UK interview of Devine as he left Betfair to see how the exchange business model at Betfair is far removed from the high street betting shop. Yell though is not so different from its ancestors at the Yellow Pages. “Good old Yellow Pages,” as the advertising slogan to those of us of a certain vintage know, was nothing more than search encased in a breeze block sized slab of Tonka Toy coloured dead wood, or paper as some call it. To younger generatio
