can retailers increase beer sales by positioning themselves as a one-stop party shopping destination?
Football season and Super Bowl parties may be a distant memory, but other beer drinking occasions are rushing in to take their place. Besides warm weather and baseball, spring and summer bring with them barbecues, picnics, trips to thc beach and three-day weekends–all occasions that are best shared over a cold brew of choice. Unlike the buzz that surrounded the burgeoning malternative category a year ago, no hot product has leapt in to invigorate the mature beer industry. Instead, perhaps the biggest boon to retailers when it comes to the beer segment has been the rise of home entertainment. Whether it’s the weak economy or the national focus on family and friends, analysts say more consumers are opting to host a dinner or barbecue as opposed to going out to eat or…
