Can Relationship Marketing Retake Transaction Based Buying Decisions?
As the population of the world increases the basic needs of the population (food and shelter) are met with increasing ease. One result of this is that less of the population is employed in providing these basic needs. At the same time more and more people are living longer and in better health. A great majority of these people want or must work to keep pace with the ever-increasing cost of living. More people living on less disposable income with less essential work for them to do coupled with more purchasing options from producers located all over the world selling through the internet adds up to the following: 1. More people are providing goods and services that do not fill needs; they fill “wants” which skillful marketing has transformed into necessary for us to be happy. Does any man go even one day longer between shaves when he uses a razor with five blades instead of one? So when we shop for any of these non-essential “wants” (dinning out, vacations, clothing, entertainment, etc.
Related Questions
- What are the pitfalls of one-to-one/relationship marketing? Given the constant intrusion in their lives, is there a possibility of consumer backlash in the long term?
- What is the relationship between the degree of implementation of scientifically based reading instruction and student reading achievement?
- How to earn by home based internet jobs?
