Can Product Packaging Be An Information Technology?!
The idea itself is far from new in product packaging, which use application charts. Deciding on the beer which will bring out the flavor in food is just such an application. Ink and toner cartridge displays still offer a confusing array of data to sort through to find the one which fits your model. Wherever the competition is focused on the product itself, opportunities abound for the competitor who focuses on the context in which the product is used. An information technology is one which cuts through data (or brand) smog to aid decisionmaking. With hundreds of image–conscious brands offering a thousand confusing options, this use–centered package design offers context.
