Can primary research be conducted by video journalists?
By having Snippies’ video journalists ask good questions of large numbers of respondents in multiple markets, a researcher has a potent device for gaining reactions to ideas, products and storyboards, or getting marketplace reads of sentiments, language and emotions related to a topic. More generative research requiring group dynamics is better run by a trained moderator (of course, in that instance we’d recommend using Snippies as a presentation supplement to the groups). In any case, our clients can choose to have the research directed – from questionnaire design and demographic to locations and follow-up – by a researcher from their MR department or an outside researcher of their choice.
