Can PR firms guarantee media coverage for their clients?
There are no guarantees with the media. Savvy PR pros specialize in influencing the media, never controlling it. No PR firm has the power to ensure what print and broadcast journalists will decide to cover. What ends up in the news depends on many variables, including: what else is in the news that day, the personal likes and dislikes of a particular journalist, a business owner’s ability to be an effective spokesperson and whether or not a similar story was covered recently. Of course, the skill, timing and persistence with which a PR consultant presents a company’s message are huge factors in media success. Hire a PR consultant with demonstrated success in media placement.
