Can Polythene Carrier Bags Play a Vital Role in a Marketing Strategy?
Polythene Carrier Bags can play a vital role in a marketing strategy. Many a marketing executive has embarked on an ambitious marketing strategy only to find some time later that it was fatally flawed. Generally speaking, the flaw in any marketing strategy relates to the price of promotional articles relative to their effectiveness. Another flaw is that an executive might concentrate on just one aspect of a marketing campaign, to the detriment of other aspects of the same. Lets examine these two flaws in more detail. This first aspect that I mentioned, regarding cost versus effectiveness – well, that is something that you absolutely must not underestimate. Now, a Polythene Carrier Bags for example, is cost effective. Too many executives go in for a high profile and overwhelming branded product, like USB sticks, for example. The cost per unit of a branded item of this sort is massive, and it’s effectiveness could easily be matched by many other items. Then consider how the costs could g
