Can Philadelphia support more than one talk radio station?
” Nobody, no site or group of listeners, has shown more support for Talk Radio (including our one remaining 50K watt talker, WPHT) than the people who participate in and support this website. Having said that it is fair to examine the following question about the lack of choice in this market. Question: Posted occasionally on Radio boards, like radio-info, is this question, “Can Philadelphia support more than one talk radio station?” It is a legitimate question. The answers vary but lately have been narrowed to one false premise, and that is that if one major station only draws around a 3.0 rating 12+ then, no, the city can’t support another station with such a small listener base. To say that “Nobody listens to talk anymore” … Well, obviously, to me, that logic is faulty. Here is why. Answer: If you only consider today’s relatively poor showing for the format of talk in Philly then you would falsely conclude that there are not enough potential listeners for 2 or even 3 mainstream ta
