Can one creative concept be used globally?
Not usually. There are diverse cultural differences from country to country that can make an appealing message in one country very unappealing in another. One product, service, or solution line may have several different versions to accommodate a worldwide strategy. Understanding the key differences by geography, country, and culture is extremely important in driving maximum demand and sales for products, services, and solutions globally. Mueller International has developed a proprietary creative process than enables us to “Know Before You Go” so that there are no surprises or embarrassments when implementing multi-national campaigns. In this way, the maximum demand possible can be generated from each region, country, and target market. This process includes in-person field testing in each region, one-on-one with qualified decision-makers in the target market. We can predict the outcome of campaigns before we implement them. We can incorporate market input into revised designs so that
