Can On-Hold Messages Increase Dental Patient Referrals?
Every ground-level sales seminar seems to highlight the fact that many salespeople miss out on getting new customers because they simply “forget to ask for the order”. If this applies to the general salesperson it’s certainly true for your dental practice. Case in point: patient referrals! If your practice currently has customized messages & music playing while your patients are waiting on-hold, it’s the perfect opportunity to mention three simple words that can have a huge impact on building your practice… “WE LOVE REFERRALS!” Several years ago I did a detailed survey of my customer base, hoping to get a clear picture of where our new accounts were actually coming from. The results were surprising, and I learned something then that many dentists have known for a long time… REFERRALS ARE KING! Since this may not be an epiphany to some of you, judge me, as you will. But, until then my assumption had been that even after establishing a customer base, we should be focusing most of our
