Can narrative reporting help newspapers survive the New Media Age?
By Gia Damaso-Dumo With more and more people getting their news from the Internet and fewer people reading the newspapers as a global trend, the pressure is on for newspapers and journalists to hold the attention of their readers and keep their business going. “Nobody really knows how journalism is going to survive the New Media Age,” asserts Janet E. Steele, associate professor at the School of Media and Public Affairs of George Washington University, who gave a lecture on May 20, 2008 at the Ateneo de Manila University. The lecture, titled “Narrative reporting: How to do good journalism in the Age of New Media,” was held at the Leong Auditorium of the School of Social Sciences and was attended by students of Communication and Journalism from the Ateneo and Miriam College, representatives from the Embassy of the United States in Manila, and some media practitioners. Steele observes that, with advertising revenue from online newspapers ballooning to five times that from the printed med
