Can Mickey Mouse make great video games?
Disney dominates much of entertainment media, but it isn’t the king of video games. Games are a very big part of Disney’s business. It uses its entertainment properties, from Hannah Montana to Disney characters, to come up with titles that delight Disney fans who are also video game players. In other words, the game division has done a great job milking Disney’s entertainment franchises. But the company is still struggling to be recognized as a force in its own right in games. Steve Wadsworth, head of Disney Interactive Media Group, explained Disney’s approach to entertainment, including games, in a keynote speech at the Dice Summit, a game executive conference that starts tonight in Las Vegas at the Red Rock Canyon resort. (I’ll be posting frequently from the Dice Summit starting today through Friday). Wadsworth is the executive at Disney who is in charge of the company’s approach to the blending of the Internet, games, and entertainment. Part of the problem of producing great games i
