Can McGuinn get a little brotherly love for the Modern Rock format in Philly?
With Radio One sending the Modern Rock format on WPLY (Y100)/ Philadelphia to the bench and moving it’s Rhythmic CHR WPHI (The Beat) from 103.9 to Y100’s 100.3 signal, a staff has been displaced and left wondering what happened to their radio station. It’s not uncommon in radio, but it’s frustrating when it happens to a station that was healthy and producing towards the company’s bottom line. “Y100 has been a part of so many people’s lives in Philadelphia. More than most radio stations, the staff really was a family,” Y100 PD Jim McGuinn told FMQB. “I don’t think that [the flip] has anything to do with the format’s viability in the market.” Y100’s great brand, successful radio shows, host of charity projects and strong, consistent billing seemed to support the notion that the format flip had little to do with the health of Modern Rock in Philadelphia and more to do with the Urban-focused format direction of Radio One. In less than 24 hours, over 11,000 listeners signed the online petit
