Can magazines afford to publish only in print?
CL: Probably not. The days of saying the internet is for someone else may be over. For some publications, it may not be a huge piece of their functioning now but it will be. Magazines with a strong brand authority in print can maintain that and connect with the reader online. NYRM: How has Glamour embraced the internet? CL: The web is exciting for us. On the most obvious level, it is a hell of a lot faster. We are a monthly magazine, but with our site we can get things online in fi ve minutes and offer an arena for discussion of current events. There can be a conversational feel on our website that editors and readers would not want in the magazine— what’s appealing is the web’s informality. NYRM: How should a magazine’s print and online content differ? CL: I agree with Wired editor Chris Anderson, who said, “A print magazine can be a Fabergé egg, but the web is scrambled eggs.” Something too polished that reads well in print would look stilted and dorky online. NYRM: How have other ed
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