Can Made-for-TV Apps Power Up Smart TV Adoption?
Until fairly recently, the term “app” had little or no meaning to the average consumer. It certainly wasn’t a top of mind consideration when buying new entertainment and media devices, never mind television sets. Today, however, largely thanks to Apple and the iPhone App Store, almost everyone with a smart phone is talking about, using, and regularly downloading apps. In fact, on Sept. 1, Apple announced their iTunes App Store international offerings include over 225,000 apps available in 10 countries (soon to be 11). According to the Digital Daily consumers have downloaded a jaw-dropping 6.5 billion apps to date. And that’s not even counting all the app downloading going on for other mobile devices such as Google’s Android Marketplace or Samsung’s App Store. Story continues below ↓ As part of my series on Internet TV, this article isn’t about mobile devices or the apps you can download for them. The focus of this discussion is about the emerging app marketplace for smart TV and the in
