Can Lucid Medias ClickSense technology contextualize social media other than, say, the “social media” category?
Sure. Our technology does not care about self-declared categories. Rather we deal with exactly what the content is about and categorize it accordingly. Our solution scrapes the page in real-time to determine precisely what each inventory page is all about. What we find is that the majority of content is improperly categorized at a high level. We find social media can be all over the map category-wise. Technology, Arts and Entertainment, Automotive, Sports, Pets, Family and Parenting, Health, and so on. So we tag media at the page level for what it is about and not what it is supposed to be about. And our performance proves out the approach. We’ve worked with advertisers who have studied this and their findings are always the same: that context is a true predictor of intent. How is the contextual engine for LucidMedia different than the competitors such as AdSense, Contextweb, Kontera and others? Although we all have a contextual solution in common, our focus is on providing a broad pla
