Can Keycode Rewards hurt my store brand value?
No. We have found that incremental volume based rewards actually enhance brand value by positively reinforcing increased buying activity. Store brands are generally enhanced whenever shoppers willfully decide to buy more that they were planning. There is a big difference between “Rewarding Increased Customer Spending” and “Price Dropping”. There is no question about it, offering discounts on average levels of spending or as a means to move old inventory can work to erode your store brand. Rewarding your most valuable customers, however, for spending significantly more than they were intending before they walk into your store actually works to significantly raise your brand value. With Keycode, the more your best shoppers spend, the more they save (whether or not they are first time customers). This marketing tactic develops an equitable “spend more, save more” retail relationship where both buyer and seller mutually benefit from an increase in spending. Additionally, our research has s
