Can Kelvin Bloom Bring Back the Hawaii Tourism Authority From the States Tourism Marketing Abyss?
Living in the worlds most famous destination for vacations (Hawaii) and being a marketing geek, it blows me away that the government funded Hawaii Tourism Authority is not able to or overlooked tapping into the equity of millions upon millions of satisfied visitors. Marketing 101; it’s those who have had a great experience with your product that will tell others. The super-power of Hawaii’s marketing rests on the word remarkable: the power of people remarking about their experience then telling others. And to understand the impact of being remarkable and bring the power of soft marketing into the hands of regular people is the golden key to re-brand and image Hawaii as a travel destination at no cost to the HTA greater than the expense of their annual stationary bill. Use same Advanced Media Marketing concept on first time visitors and the marketing machine will be well greased and completely viral. Perhaps the newly seated chairman of the HTA, Kelvin Bloom, will bring them into the pr
