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Can iTest questionnaires be modified to tackle additional objectives?

April 26, 2017additional itest modified Questionnaires tackle

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Can iTest questionnaires be modified to tackle additional objectives?

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Yes, as long as the additional questions don’t make the questionnaire too lengthy or conflict with proprietary iTest evaluation methodologies. In many cases, for example, clients prefer to make iTest questionnaires do double-duty by adding brand tracking measures. We can accommodate this.