Can it be the Messiah of Indian Farmers?
Abstract: India was among the top producers of vegetables and fruits, but 30%-40% of the produce was wasted due to poor storage and handling facilities. The potential of agri-business in India attracted many domestic and multinational players. Wal-Mart, the American retailer with net sales of $344,992 million in 2007 planned to start its operations in India and formed a joint venture with Bharti Enterprises (Bharti). Bharti was one of the leading business groups in India with interests in telecom, agribusiness, insurance, and retail with market capitalisation of INR 1519 billion. Wal-Mart planned to invest in back end technology and replicate its global supply chain model in India. But analysts were skeptical about Wal-Mart’s entry into India, as the company was known for its aggressive attitude towards its suppliers. Anti MNC activists were concerned about the social disruptions that the company would cause in the retail sector. The case details the controversies and challenges that W
