Can institutions include other surveys as well as marketing information in the questionnaire mailing?
It is acceptable for institutions to include other surveys in the DLHE questionnaire mailing but institutions need to be conscious of the requirement to obtain the best possible response to the survey and to meet the response rate targets. • A longer questionnaire could have a negative impact on the return rate of the postal survey. How far will HESA/Statutory customers tolerate this, as the institutions will do more telephone surveying to save time and resources? The response rate and its composition from the different data capture methods will be considered after the first year.
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