Can Indian ad agencies cage the Cannes Lion?
Our Bureau Mumbai , June 22 WITH the standards of creativity touching the roof, Indian agencies nominated this year at Cannes are apprehensive about bagging the Lion. While O&M stands tall with 12 nominations, the agency is reluctant to discuss the list of its entries this year. Ms Nishi Suri, Head of the Bombay Branch, at O&M, which has bagged the maximum entries, says, “Although we have bagged 12 nominations, we would not like to talk about them.” Some of the nominations include Fevicol, Hutch, IBM Thinkpad. Incidentally, O&M’s tally stood at 14 nominations last year. Close on the heels of O&M comes Saatchi & Saatchi with five nominations. The agency could bag just a single nomination last year. With the hike in its nominations this year, Mr Kamal Basu, Executive Vice-President, Saatchi & Saatchi, says, “This year looks promising since we have been nominated for four outdoor ads and one press ad. Having won at Clio and Ad Asia, we are hoping to increase our tally at Cannes.” Their ki
