Can IMS monetize the “long tail”?
The long tail is a business model that has been promoted by Chris Anderson of Wired Magazine. His theory is about why the future of business is selling less of more. The IMS optimist thinks that the long tail is only possible because the Internet makes IMS the perfect match for what the long tail needs. The IMS pessimist thinks this is a classic case of too little too late. Legitimate P2P networks like SNOCAP and micropayment companies like Javien and PayPal are already monetizing the long tail without IMS.
