Can Imprinted Company Pens Still Play A Part Into Todays White Noise Of Marketing Messages?
Yes, the imprinted company pen may be small and relatively cheap, but it is a valuable asset for any company. The promo pen is greater than the sum of its parts. Yes, it’s a marketing and advertising tool, but it goes beyond that. There is its role in PR too, being just one element in projecting a professional image. In the global company advertising budget, the cost of imprinted pens is a relatively minor expense when compared to expenditure on newspaper and magazine advertising, even at local or regional level. But unlike the transient, here today, gone tomorrow nature of print advertising, the company pen has a habit of lurking around customers and getting in their face. If you have ever been involved in marketing or advertising you will know not to expect overnight results. Advertising is an accumulative effect; the message has to be seen several times before it registers on radar. So the imprinted company pen scores over one-off print advertising straight away. And when you consid
