Can I use the Under Armour trademark to promote my site?
Affiliates may not use the Under Armour trademark for traffic generation or search engine registration techniques including, but not limited to, inclusion in meta tags or purchase of the Under Armour trademark as a search term. The Affiliate Agreement includes a list of trademark terms that are considered off limits. The purpose of the affiliate relationship is to generate traffic to the Under Armour site by leveraging the traffic generated by the affiliate’s site through its normal advertising programs, brand awareness, value proposition, etc. Using Under Armour’s brand to generate traffic to an affiliate’s site or redirecting traffic to another site is inconsistent with the basic purpose of this affiliate program.
