Can I use sales promotion techniques in a service industry?
Certainly, though it may take a little imagination to think of attractive ideas. For example, a newly opened Testing Laboratory offered a reduced price service, as well as free collection of test samples, to all first time customers who approached them by a certain date. This added incentive enabled the company to attract more customers in a short space of time than it might otherwise have done. However, the increased demand meant that the laboratory had to provide an absolutely first class service in order to keep those customers when the terms of business returned to normal. In another example: a Solicitor offered a free initial advisory meeting to attract a larger paying project.
