Can I substitute the Sainsburys basics for Morrisons healthy eating range without ruining the stew recipe?
Yes, this is perfectly fine to do. The reason is quite simply down to it is a stew recipe, end of story and advertising. Because Jamie Oliver is contracted to advertise Sainsbury’s, the recipe states Sainsbury’s products – it is all a bit of a marketing gimmick as they would rather you bought the ingredients in their shop, not a rival store. It would be exactly the same if another TV chef was contracted to Morrisons – the same recipe (for the sake of example) would just replace Sainsburys beef for Morrison’s beef.