Can I purchase the Campbells® branded equipment without the Campbells logos and merchandising?
It is important to realize that we are introducing the Campbell’s® brand to a number of new channels through the use of the merchandiser, and that we want our venerable brand to be accepted without questions or concerns. Therefore, maintaining the consistency of our Merchandiser execution is one of the simplest ways for us to ensure that we have a consistent brand image and equipment program. Remember: a great deal of the value your consumers’ place in any brand comes from the consistency they have come to enjoy and expect from that brand. This has been true for the Campbell’s® brand for over 100 years.
