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Can I offer incentives, such as dining gift cards, to people who provide referrals that end in transactions?

April 26, 2017cards Dining gift incentives Offer people referrals transactions

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Can I offer incentives, such as dining gift cards, to people who provide referrals that end in transactions?

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Yes. Section 10-15(d) of the Real Estate License Act of 2000 authorizes the offer or payment of compensation ( cash, gifts, prizes, awards, coupons, merchandise, rebates or chances to win a game of chance ) to a consumer as an inducement to that consumer to use the services of a licensee, even if the consumer and licensee ultimately do not enter into a client relationship. Any advertisement under this Section must also comply with all requirements regarding real estate advertisements. Also, care should be taken not to offer compensation to unlicensed persons for referrals of clients – this is prohibited.