Can I Insert a Keyword into LiveBall Page Content or a Page Title?
You sure can! Dynamic keyword insertion can be done with page rules when the keyword is passed in on the traffic source URL (e.g., http://landing.yourcompany.com/friendlyURL?kw=). Also, be sure the ‘kw’ data field is setup to be captured in LiveBall—simply add this data field under Integration > Data Collection. Now for the page rule: • In any LiveBall page editor, click ‘page rules’ at the top of the screen to begin adding advanced rules for that page. • Set the rule condition as ‘No conditions required’ • Set the rule action as either of the following: • Substitute content element—this option is useful when you want to integrate the keyword into a headline or subhead. For example ‘Substitute content element headline with Find @@kw deals here!’ …this would result in a headline like ‘Find travel deals here!’ NOTE: if the @@kw doesn’t have any data, nothing will be displayed in that space (‘Find deals here!’), so you generally won’t want to use @@kw substitution unless you’re certain
