Can I get involved in large marketing events, such as trade shows and conventions?
Yes, you can get involved in large marketing events such as book trade shows and fairs, conferences and conventions, and book festivals by researching upcoming events and personally contacting their organizers. However, before you sign up, make sure you have plenty of information about the event. Determine if the event is right for you by analyzing the cost/benefit balance. What are your goals? How much exposure or book sales can you gain? What will the total cost be for reserving a selling booth, creating an attractive display, plus the cost of food and travel? Also, find out if you will able to reach your specific targeted audience. Once you’ve fully researched an event, you’ll be able to make an informed decision whether or not to get involved.
